STACK-CUP™ successfully supplied The Brits with reusable cups this year. The deal followed a successful trial with The O2 Arena, venue of this year’s Brits, at the ATP Finals. Each cup was branded using an in-mould labelling print process and featured The Brits 2019 logo along with main sponsor MasterCard’s branding. Guests at The Brits were able to use the reusable cups for alcoholic drinks purchased at the venue, which they returned or took home as a souvenir. Each returned cup was saved for the The Brits trust, to be reused by students.
The O2 currently commits less than 1% of its 3,500 tonnes of waste per annum to landfill; segregating all oils, cardboard, wood, food, glass and Dried Mixed Recyclables on-site to reduce waste impact. In addition, an on-site wormery composts food waste and generates fertilizer.
STACK-CUP™ has also recently been be used at the NBA London Game 2019 and the Boyzone Thank You and Good Night Farewell Tour – both took place at The O2.