Leicester Tigers has taken a big step in reducing its plastic use after agreeing a brand new partnership with STACK-CUP™.

Around 17,000 pints are sold at Welford Road Stadium each game. The new re-usable cups were launched at the club’s match with Exeter Chiefs on Friday 27th September. Welford Road has been the home of the Leicester Tigers since September 1892 and now has a capacity of 25,849, making it the largest purpose-built club rugby ground in the UK.

As stocks of the pint and half pint cups will be replenished on a regular basis, waste will be significantly reduced. STACK-CUP™ also boasts a unique globally patented handle design that negates the need for cardboard trays or plastic sleeves assisting with a zero to landfill target being achieved.

Fans will be required to pay a £1 deposit on the first cup of the day and then return with that cup, to receive a clean one for each following drink. At the end of each match, fans have the option to either hand their cup back to a number of specific return points and recoup their deposit, or take it home as a souvenir.

A series of cups exclusive ranges are being produced including a Leicester Tigers branded version as well as player specific designs for die-hard fans.

Ahead of the first home game of the 2019/20 season at Welford Road, the club recently announced that fans will be able to benefit from cashless facilities around the ground on match-days designed to help reduce queuing times alongside increased security and faster checkout times. Supporters will receive the £1 deposit back on their payment card when exchanged.

Speaking about the agreement, Alec Brown, Fundraising and Administration Manager at Leicester Tigers - said: “As a club we are acutely aware that we all need to be conscious of the excessive use of plastic.The club is committed to a number of ‘green’ initiatives at Welford Road and Oval Park and this new deal with STACK-CUP™ is another step forward on our sustainability journey.”

James Roles – Global MD of STACK-CUP™ - added: "We are delighted that Leicester Tigers is now using STACK-CUP™. The need to reduce both plastic use and waste has never been so important, so it’s fantastic to see major clubs taking a lead and doing their bit to tackle what is an environmental emergency.”

STACK-CUP™ is built on a core belief that changing consumers’ behaviours and habits will lead to a better future for our planet. This year it has taken out millions of single use cups from the market and its ultimate is to eradicate them altogether. STACK-CUP™ works with many leading venues and events including the Kia Oval, the Hong Kong Sevens, the London Stadium and The O2.